Tracking anti-vaccination sentiment in Eastern European social media networks

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This UNICEF working paper aims to track and analyse online anti-vaccination sentiment in social media networks by examining conversations across social media in English, Russian, Romanian and Polish.

The findings support the assumption that parents actively use social networks and blogs to inform their decisions on vaccinating their children.

The paper proposes a research model that detects and clusters commonly-used keywords and intensity of user interaction. The end goal is the development of targeted and efficient engagement strategies for health and communication experts in the field as well as for partner organisations.


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