Decision Making in Immunization

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The world is changing fast, but so is our understanding of how we understand that world. We make decisions everyday, but are we really as rational as we believe? And how is social media changing our expectations for communication and social interaction? This thought provoking video leads us to question how well we really understand our own decisions, particularly around immunization – a central pillar of any public health system. We need to better understand immunization decision making if we are to re-balance public perceptions of vaccination.

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